The Waggon & Horses is a pub that was bought and refurbished by True North during my time there. I art directed the rebrand, developing a traditional pub style design with a contemporary edge, as well as establishing style and presentation guidelines to be followed by the rest of the design team.
Having formerly been owned and operated by a large corporate chain of pubs, the aim of the brief and refurbishment was to restore it to more of a traditional, local, community pub.
Through smart use of typography, detailed, traditional styled illustrations and clear layout, I successfully achieved the demands of the brief. Incorporating illustrations of foliage in the neighbouring park helped to convey the celebration of locality.